Some authors say it would have been imprudent for Galileo to have said such a thing before the Inquisition. The earliest biography of Galileo, written by his disciple Vincenzo Viviani in 1655â"1656, does not mention this phrase, and records of his trial do not cite it. This other home was also his own, the Villa Il Gioiello, in Arcetri. Source : According to Stephen Hawking, some historians believe this episode might have happened upon Galileo's transfer from house arrest under the watch of Archbishop Ascanio Piccolomini to "another home, in the hills above Florence". As such, the phrase is used today as a sort of pithy retort implying that "it doesn't matter what you believe these are the facts." Overviewĭid Galileo Really Say: âAnd Yet It Movesâ? | History Rundown. In this context, the implication of the phrase is: despite his recantation, the Church's proclamations to the contrary, or any other conviction or doctrine of men, the Earth does, in fact, move (around the Sun, and not vice versa). President Bartlett: When Galileo said “Eppur si muove”, it meant that he would continue no matter what to study and publish." And yet it moves" or "Albeit it does move" (Italian: E pur si muove or Eppur si muove ) is a phrase attributed to the Italian mathematician, physicist and philosopher Galileo Galilei (1564â"1642) in 1633 after being forced to recant his claims that the Earth moves around the immovable Sun rather than the converse during the Galileo affair. If Galileo had muttered “It still moves” after they made him recant his life’s work, they would have killed him on the spot, and I don’t know why I let you do this to me!… President Bartlett: I enjoy talking about Galileo, and don’t you start with me!Įllie Bartlett: It’s apocryphal, Dad. *President Bartlett: I know of one guy they were ready to carve up with instruments of torture because he had this silly idea that the Earth revolved around the sun.Įllie Bartlett: If this is an object lesson about how scientists have it better today because there’s no Inquisition… And please share your stories in the comments. Special thanks to Laurie Marden, the Union of Concerned Scientists, and the Agitator for sharing this great case study. I look forward to the exploration with you. When we can no longer add a mailing to make up a gap, we will have to delve into deeper understandings of why people give and why they stop. We’ll find that volume is but one lever to pull, one arrow in our quiver. Like Galileo before us, I think we’ll find beauty there, new worlds to explore. And less is more is what we are seeing in early testing with other nonprofits as well.Īs more evidence accumulates, we may/will have to make the shift from “burn the witch!” to “this can’t be the way the world works” to “is this the way the world works?” to “how do we deal with this new world?” ![]() But going from 12 to four is a particularly bold and dramatic example. ![]() I won’t spoil it because it deserves a read on its own. Decreased donor services calls and increased the quality of donor servicesĪnd more.Cuts in the cost to raise a dollar by almost half.Turns out that this change, along with socializing this change with donors led to: Now, in today’s wonderful Agitator post (appropriately enough from not just one concerned scientist, but an entire union of them), there is a full year test of mailing four pieces instead of 12. Comment #1 is “keep up the good work.” Comments #2 and #3 are invariably, in some order, “no more mail” or “mail me less often.” (BTW, if you would like to get the feedback white paper when it launches, please sign up for our newsletter at right) We’ve been analyzing tens of thousands of comments given to numerous nonprofits around the globe. I pondered all of the mail pieces that I had sent in my life that did negative good, robbing both from coffers and from the joy of giving.Īnd it does rob of joy. The study that 63% of a new mailing’s revenue isn’t new, but is stolen from surrounding pieces was a crack in the glass. ![]() Asking for one to give can and should be a joyful act for both asker and giver.īut the “ask more, make more” orthodoxy remained even after we put away our fundraising fainting couches. ![]() Giving of ourselves is a good thing, perhaps the best thing. Nonprofits used to hide their asking light under a bushel basket, couching it a series of “would you consider”s and “if you aren’t too busy”s and “mother may I”s.įew of us do this now so should it be. And at the time it was espoused, it was the best advice. I have believed the one about “mail more, make more” for most of my direct marketing career. Whether or not he actually said “and yet it moves” after recanting the heresy that the earth moves around the sun*, he knew that knowledge, like life or science, finds a way.
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